Source: http://www.davidpitlyuk.com/2007/06/28/what-is-a-bounce-rate-and-how-i-improved-mine-by-68-percent/
Under 20%: Extremely hard to achieve and very good.
21%-35%: A good score and probably the one most should aim for
36%-50%: Cause for concern and investigation needed to see if it can be improved
Greater than 50%: Very worrying unless there is good reason.
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