Thursday, April 3, 2008

SMBs and Establishments in India


Looks like Enterprise product companies have their Product Managers on Job. Out of the 3 company’s studied, all the 4 companies had a strong India focus. With about ~ 235,000 SMB’s registered with registrar of companies and about 6 million establishments (one employee beside owner) India is definitely a great market to sell enterprise software.

I have not talked about Desktop product companies here. With piracy level in India was close to 73 per cent compared to the worldwide average of 36 per cent and 23 per cent in the US and Canada there is a different strategy companies have to adopt in this area.

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Mukul Singhal