Friday, April 4, 2008

Online Advertising and Gaming in India

  • They estimate that Indian Entertainment and Media Industry was Rs. 51,300 crores in 2007, up from Rs. 43,800 crores in 2006.
  • As per FICCIs estimates, the Gaming, Animation and Visual FX segment was at Rs. 1,300 crores, having grown by 24 percent in 2007, over 2006.
  • Online Advertising was at Rs. 270 crores in 2007, having grown by 69 percent. It’s projected to become Rs. 480 crores by end 2008, and Rs. 1,100 crores by 2012.
  • At present, advertising contributes 38 percent to the entire Media and Entertainment Industry’s revenues - having grown to Rs. 19,600 crores, up from Rs. 16,100 billion in 2006.
  • Online advertising was just 1.3 percent of overall E&M advertising in 2007.
  • The report projects that the E&M Industry will be Rs. 1,15,700 crores by 2012, growting at a Compounded Annual Growth Rate (CAGR) of 18 percent. Foreign Investments in the sector reach a high of around Rs. 850 crores (around $211 million). Of all the media segment, TV generated the most interest among investors.

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Mukul Singhal