Friday, April 4, 2008

Online Advertising Revenues


Display Advertising Revenues

  • Rediff: $15m, Yahoo: $12m, Indiatimes: $6m, Web18 Group: $3m, MSN: $2.5m, Sify: $2m, Naukri: $1.3, WebDunia: $0.8m, Others: $5m

Total Display 47.5

  • Search Advertising: $15m

Grand Total: $62.5m

Key trends that have emerged during the last year:

  • Search accounts for almost 24% of the total Ad Market
  • 90% of online advertising revenues go to Top 8-10 portals / portal group sites.
  • Growth in Online advertising over 2005 is close to 100%.
  • Most of the advertising is being sold directly by the Publishers. Ad networks still do not enjoy a noticeable share
  • Almost 30-40% of Advertising is happening through Direct deals between Advertisers & Publishers.
  • More and more advertisers are using online medium
  • Almost 70% of Online Advertising is happening for "performance"
  • Largest categories are Internet players & Financial services. These two together would account for close to 60% spends.

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Mukul Singhal