Tuesday, April 8, 2008

Mobile VAS market of Airtel [Bharti Telsoft]

Source: http://www.dnaindia.com/report.asp?newsid=1159115

Mobile value added service (VAS) provider Bharti Telesoft aims to increase revenues four-fold to $200 million in the next three years.

Currently, VAS accounts for 8% of the Indian telecom player’s mobile revenues. Research house Gartner projects a five-year CAGR of 45% in VAS revenues, which would then account for a fifth of telecom revenues.

Bharti Telesoft operates in four segments
  • business support system (where it manages royalty programmes, electronic recharge etc),
  • M-VAS (roaming),
  • mobile commerce (enabling financial transactions through cell phones)
  • mobile entertainment.
The company foresees 40% growth rate in its overall business environment.

  • Indian VAS market is stated to touch $10 billion by 2010.
  • Africa should be worth $5-6 billion
  • South East Asia about $8-10 billion.

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Mukul Singhal