Mobile VAS market of Airtel [Bharti Telsoft]

Source: http://www.dnaindia.com/report.asp?newsid=1159115

Mobile value added service (VAS) provider Bharti Telesoft aims to increase revenues four-fold to $200 million in the next three years.

Currently, VAS accounts for 8% of the Indian telecom player’s mobile revenues. Research house Gartner projects a five-year CAGR of 45% in VAS revenues, which would then account for a fifth of telecom revenues.

Bharti Telesoft operates in four segments

• business support system (where it manages royalty programmes, electronic recharge etc),
• M-VAS (roaming),
• mobile commerce (enabling financial transactions through cell phones)
• mobile entertainment.

The company foresees 40% growth rate in its overall business environment.

• Indian VAS market is stated to touch $10 billion by 2010.
• Africa should be worth $5-6 billion
• South East Asia about $8-10 billion.