Thursday, June 19, 2008

How to Evaluate a New Product Idea


Key Points
  • Should be very easy to launch V1.0
  • Shouldn't be obviously a great business
  • Should be obvious that people will use it
  • How much value can it ultimately deliver
  • How many people will ultimately use it [Not the most critical requirement though]
  • How will people know about your product [Need not be viral]
  • How hard will it be to extract money [Need not be obvious upfront]
  • Do YOU really want this idea to exist in the world
I will try and analyze a few startups on these parameters and see how well do they perform.

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Mukul Singhal