How to Evaluate a New Product Idea

Source: http://evhead.com/2007/12/how-to-evaluate-new-product-idea.asp

Key Points

• Should be very easy to launch V1.0
• Shouldn't be obviously a great business
• Should be obvious that people will use it
• How much value can it ultimately deliver
• How many people will ultimately use it [Not the most critical requirement though]
• How will people know about your product [Need not be viral]
• How hard will it be to extract money [Need not be obvious upfront]
• Do YOU really want this idea to exist in the world

I will try and analyze a few startups on these parameters and see how well do they perform.